Crypto Fashion Week™, the leading destination for digital fashion and NFTs, opens on March 18, 2022 with a special 3D experience set above and below water. Including the release of exclusive augmented reality NFTs in partnership with DRESSX, and with the collaboration of Institute of Digital Fashion, DMAT, Vogue Japan and many more. Crypto Fashion Week™ is organized and produced by Universe Contemporary, the premier cryptomedia company elevating culture in the metaverse.
Press: https://www.glossy.co/fashion/in-the-battle-between-metaverse-fashion-weeks-its-luxury-brands-vs-digital-designers/
https://www.tatler.com/article/lady-meta-my-stratospheric-rise-through-the-metaverse
https://www.tatler.com/article/lady-meta-my-stratospheric-rise-through-the-metaverse
My role: Director
- Art direction & 3D environment design
- Technical direction: publishing asset guidelines, look development coordination with collaborators
- 3D rendering and film editing
- Technical direction: publishing asset guidelines, look development coordination with collaborators
- 3D rendering and film editing
The 3D environment consists of the above-water world where the main fashion show happens and the underwater world where the NFT collections are living. The above water set consists of a curved runway formed around the rocky islands and platforms with the shape of coral reefs which are assigned to each model to stand and pose.
These environments were used on the virtual interview series using Unreal Engine Metahuman produced by Project Ave.
Damara Ingles
Rami Kadi
Lady Phe0nix wearing Rami Kadi
Rebecca Minkoff
Rebecca Minkoff
Real wearing INJURY x REAL PARENT
Real wearing INJURY x REAL PARENT
Lady M wearing Marea collection by Larissa Castellano Pucci
Lady M wearing Marea collection by Larissa Castellano Pucci
Yimeng Yu
Yimeng Yu
Shayli Harrison X MUTANI
Shayli Harrison X MUTANI
Yon wearing Gwen Kim
Yon wearing Gwen Kim
